An Introduction to Made to Measure
There comes a point in a man’s wardrobe when he begins to know precisely what he likes.
Not merely in broad terms – blue over pink, spread collar over point – but in the finer, quieter details that distinguish a good shirt from one that feels entirely his own. A little more room here, a little less there. A preferred cuff. A certain collar. It is for this sort of discernment that our Made to Measure service exists.
Sitting neatly between ready-to-wear and bespoke, Made to Measure offers a more personal approach to shirt making – one that allows for individuality and refinement, without the full process of commissioning a shirt entirely from scratch.
SHOP MADE TO MEASURE
What Is Made to Measure?
At Turnbull & Asser, a Made to Measure shirt begins with one of our established shirt blocks – a trusted foundation, informed by decades of shirt making. From there, the shirt is tailored to your personal preferences and specifications, resulting in a piece that feels more closely aligned with the way you dress. It is, in many ways, an ideal introduction to shirt making.
For some, it begins with fit. For others, with cloth or collar. For many, it is simply the appeal of wearing something that has been chosen with greater intention. Whatever draws one to the service, the outcome is much the same: a shirt that feels more individual, more considered, and more distinctly one’s own.
A Matter of Choice
The pleasure of Made to Measure lies in the details.
Clients may choose from over 250 fabrics and patterns, alongside a range of customisations that allow each shirt to take on its own character. From body fit and collar size to cuff style and placket, every decision contributes to the finished piece in subtle but meaningful ways.
A shirt intended for business may call for one sort of restraint; another, designed for evenings or travel, may permit a touch more ease. Some prefer a clean front, others a pocket. Some favour pleated sleeves into the cuff, others gathered. These are the sorts of distinctions that often go unnoticed by others, yet matter greatly to the man wearing them.
The Finishing Touches
For those inclined towards a final signature, monogramming is also available.
Discreet and personal, it offers an additional layer of individuality – whether placed at the cuff, chest or body – and may be rendered in a choice of fonts and thread colours.
Why Choose Made to Measure?
For many gentlemen, Made to Measure is less about reinvention and more about refinement.
It offers the opportunity to improve upon what already works: a preferred silhouette adjusted for greater ease, a familiar collar chosen in a better cloth, or a shirt commissioned for a particular occasion with more care than the ordinary.
It is especially well suited to those who find themselves somewhere between standard sizing and the full bespoke experience.
The Process
Once your selections have been made, your shirt is crafted to order and completed in approximately three weeks.
The result is a shirt that reflects not only our approach to craftsmanship, but your own preferences as a wearer – a piece shaped by both tradition and personal taste.
Made to Measure shirts are available to order online or via our stores on Bury Street, London and East 57th, New York City.
